Brew Exchange Brings Unique Concept to Austin
by Kelsey Nash
When reconcepting a watering hole a few years ago, the team behind Brew Exchange wanted to create a space that pushed customers out of their beer comfort zones.
And so their stock exchange-themed bar was born, spurring guests to “buy low, drink up,” trying new varieties as they go. As customers order more of a particular beer within a category—IPAs, for example—its price goes up to reflect the demand.
Prices fluctuations are displayed on a Wall Street-style ticker that runs the perimeter of the bar area, as well as on flatscreen TVs throughout the concept, says Nick Adams, managing partner at KPG Hospitality—the group that runs Brew Exchange, which is located on Austin’s infamous 6th Street.
“The [beer] that’s selling is going up in price and our algorithm within our POS and our ticker system is driving the prices of the other IPAs down,” explains Chris Horne…
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